What is the best analytics metric for a business in digital marketing?

Solution-

According to me, Traffic by Source is the best analytics metric for business in digital marketing. This metric tells about the source from where the actual visitors are coming. It is a useful metric when there is limited time available to the marketers for capitalization. Marketers can easily study which sources are the best for their products and which require more attention to enhance the customer base.

Explanation-

There can be several sources of traffic to a digital platform set up for the marketing purpose-

1. Social media

2. Referrals

3. Direct visitors

4. Organic search

References

Chaffey, D. (2019). Digital marketing. Pearson UK.