Solution-
According to me, Bonia has targeted people between the age of 20 and 49 years. People of this age group are well established young individuals. Bonia has targeted both males and females, unlike other similar fashion brands that have only targeted females. Bonia targets people according to their personality, interests, and lifestyles. Bonia is also targeting geographical regions like city, state, or nation for its marketing.
Explanation-
Bonia is a well-known fashion brand established in 1974. The company has its network all over the world. Bonia market targeting is based on geographical regions, demographics, and psychographics.
References
Hassan, H., Sade, A. B., & Low, H. X. (2019). Discovering the brand personality of Bonia. International Journal of Business Forecasting and Marketing Intelligence, 5(1), 86-102.
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